Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning in one of 10 categories.
John "JP" Petty discusses establishing trust and making work that's worth shouting about.
If you're going to bootstrap your own thing, you're going to have to learn to live with fear.
The ad industry's most important contest is back for its seventh edition.
First public project for the new agency features artistic shoes painted with Harlem-grown produce.
The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for the canned cocktail brand but adds a more dynamic element with its buff [...]
There is a phenomenon happening among ad agency startups.
The humorous effort goes behind the scenes of modern dairy farming.
IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]
The account moves away from mSix&Partners, and includes traditional and digital channels.
Agency leaders told ADWEEK how they knew it was time to fire their clients.
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.